As part of the module Advertisement at the World Academy’s Graphic Design course, I developed this proposal for an advertising campaign for the company Olá. My concept originated from the fact that we are often so busy at the beach that the only reason to stop what we’re doing is having the pleasure of eating an ice cream. In each of these 4 posters, I used the brand’s colors and typography, as well as nationally recognizable ice creams such as Perna de Pau, Calippo, Cornetto, and Solero. I also adapted one of the posters into an Instagram post and another was also adapted, but in this case into a 8:3 billboard size.