{"id":245,"date":"2024-07-22T16:10:10","date_gmt":"2024-07-22T16:10:10","guid":{"rendered":"https:\/\/inesalegria.com\/?page_id=245"},"modified":"2026-05-15T23:16:24","modified_gmt":"2026-05-15T23:16:24","slug":"projeto-ola","status":"publish","type":"page","link":"https:\/\/inesalegria.com\/pt\/projeto-ola\/","title":{"rendered":"Publicidade Ol\u00e1"},"content":{"rendered":"

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Publicidade de ver\u00e3o para Ol\u00e1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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No \u00e2mbito do m\u00f3dulo de Publicidade do curso de Design Gr\u00e1fico da World Academy, foi-nos proposto criar uma campanha de publicidade para a marca de gelados Ol\u00e1. O meu conceito surgiu do facto de que na praia muitas vezes estamos t\u00e3o concentrados nas nossas atividades que temos uma certa pregui\u00e7a de parar o que estamos a fazer. No entanto, existe uma raz\u00e3o pela qual fazemos uma pausa e essa raz\u00e3o \u00e9 a possibilidade de comer um refrescante gelado. Em cada um destes posters utilizei as cores e a tipografia da marca, bem como gelados que todos conhecemos como o Perna de Pau, o Calippo, o Cornetto e o Solero.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\"Poster\"<\/div>
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Poster<\/a><\/div><\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article>
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Artboard 1<\/a><\/div><\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/section>\t\t\t\t<\/div>\n\t\t\t\t
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\"Outdoor\"<\/div>
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Outdoor<\/a><\/div><\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Summer Advertisement for Ol\u00e1 As part of the module Advertisement at the World Academy’s Graphic Design course, I developed this proposal for an advertising campaign for the company Ol\u00e1. My concept originated from the fact that we are often so busy at the beach that the only reason to stop what we’re doing is having the pleasure of eating an ice cream. In each of these 4 posters, I used the brand’s colors and typography, as well as nationally recognizable ice creams such as Perna de Pau, Calippo, Cornetto, and Solero. I also adapted one of the posters into an Instagram post and another was also adapted, but in this case into a 8:3 billboard size. Poster Poster Poster Artboard 1 Outdoor<\/p>","protected":false},"author":1,"featured_media":276,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-245","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/inesalegria.com\/pt\/wp-json\/wp\/v2\/pages\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inesalegria.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inesalegria.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inesalegria.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inesalegria.com\/pt\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":28,"href":"https:\/\/inesalegria.com\/pt\/wp-json\/wp\/v2\/pages\/245\/revisions"}],"predecessor-version":[{"id":3081,"href":"https:\/\/inesalegria.com\/pt\/wp-json\/wp\/v2\/pages\/245\/revisions\/3081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inesalegria.com\/pt\/wp-json\/wp\/v2\/media\/276"}],"wp:attachment":[{"href":"https:\/\/inesalegria.com\/pt\/wp-json\/wp\/v2\/media?parent=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}